HUGH FUTRELL CORPORATION  

200 FOURTH STREET SUITE 240, SANTA ROSA, CA 95401    

 T 707.568.3482      F 707.568.3457 

Contractor # 887664  -  Real Estate Broker #01523931

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IN THE NEWS
IN THE NEWS

Hotel E opening on Santa Rosa's Old Courthouse Square as part of $18M lodging project

BILL SWINDELL

THE PRESS DEMOCRAT

 

July 24, 2019

Providing a boost for downtown Santa Rosa redevelopment, Hotel E will welcome its first overnight guests Wednesday as the 111-year-old beaux-arts building starts a new chapter as a modern lodging property.

About 30 hotel workers were scrambling Tuesday doing final preparations and management was awaiting clearance from city officials to open the doors on the first part of the $18 million hotel project along the western edge of Old Courthouse Square.

Santa Rosa Community Health reopens Fountaingrove clinic lost in 2017 Tubbs Fire

“We created a lot more meeting rooms and staff lounges … and wanted to make it easier for patients to navigate through the building,” said Gaby Bernal Leroi, SRCH chief operating officer. She also has been site director of the Vista campus since it first opened in 2010, and was one of the leads on the building’s redesign.

The pharmacy is now on the first floor, and there are more blood-draw stations and reception windows, as well as additional rooms for patients to participate in group support services, Bernal Leroi said.

Vista’s rebuilding crew included Wright Contracting and Hugh Futrell Corp., both headquartered in Santa Rosa. Architectural firm Lionakis designed the original Vista campus and returned for the rebuild.

BY CHERYL SARFATY -NORTH BAY BUSINESS JOURNAL 

August 19, 2019

Hotels Open in California

NATIONAL REPORT—Hotels are opening up and down the California coast.

Here’s a look:

Hotel E

Greystone Hotels, in partnership with Hugh Futrell Corporation, has opened Hotel E, an upscale boutique property in the heart of downtown Santa Rosa featuring of 39 guestrooms, ample meeting space and a lobby wine bar. With a Spring 2020 expansion on the horizon, Hotel E will soon include a rooftop bar, Perry’s restaurant, Starbucks, and two top-floor suites for a grand total of 70 guestrooms.

BY HOTEL BUSINESS ON AUGUST 5, 2019

Project to complete second phase in 2020

Tucked away between the Mayacamas and the Sonoma Mountains, Hotel E, a Greystone Hotel, is located in a 111-year-old beaux-arts building. The 39-room hotel was previously home to a bank, a law firm and then a college. Its adaptive reuse helps in redevelopment efforts for downtown Santa Rosa, California’s recently restored Old Courthouse Square.

The original façade of the building was kept during the restoration of the four-story building, while interiors were updated for modern tastes. The Enology Lounge—which is a wine bar, living room and lobby—is housed on the ground floor. The hotel also includes 1,000 sq. ft. of meeting space.

BOUTIQUE DESIGN- JULY 30, 2019

$11M Santa Rosa housing project tests new opportunity zones for real estate investment

A four-story mixed-use building under construction in central Santa Rosa is on the leading edge of a new way to attract investors to projects in California and nationwide in economically challenged areas.

A local funder of Hugh Futrell Corporation’s Art House project at Seventh and Riley streets used an investment vehicle that rolled out with the 2017 federal Tax Cuts and Jobs Act and recently has come to fruition in Cailfornia and other states. The midrise building is in one of 879 qualified opportunity zones in California, including 21 in the North Bay, designated by Treasury Department in April 2018. 

JEFF QUACKENBUSH- NORTH BAY BUSINESS JOURNAL 

JULY 24, 2019

Hotel E opening on Santa Rosa’s Old Courthouse Square as part of $18 million lodging project

Providing a boost for downtown Santa Rosa redevelopment, Hotel E will welcome its first overnight guests Wednesday as the 111-year-old beaux-arts building starts a new chapter as a modern lodging property.

About 30 hotel workers were scrambling Tuesday doing final preparations and management was awaiting clearance from city officials to open the doors on the first part of the $18 million hotel project along the western edge of Old Courthouse Square.

BILL SWINDELL-THE PRESS DEMOCRAT

JULY 24, 2019

Santa Rosa's new Hotel E seen as downtown kick-starter akin to Napa's Archer hotel

How can the arrival of a high-end hotel help shape the revitalization of a city’s tired downtown district?

For Napa, the answer is already clear: The November 2017 opening of Archer Hotel Napa has proven to be key to anchoring the city’s rejuvenated downtown.

For Santa Rosa, the verdict won’t be in for a while.

However, traction will get underway next month when the city debuts Hotel E, its first-ever boutique hotel, to be situated in the centerpiece of downtown: Old Courthouse Square.

CHERYL SARFATY- NORTH BAY BUSINESS JOURNAL 

JUNE 10, 2019

'Strong demand' for hotels, multifamily housing, says Santa Rosa contractor Hugh Futrell

CEO and co-shareholder of the eponymous Santa Rosa-based corporation, Hugh Futrell has seen a number of business cycles over his four-decade career in land-use planning, development and construction, and asset management.

Under construction is Hotel E, the reworking of the Empire Building in downtown Santa Rosa. The 39-room first phase with meeting rooms and wine bar is set for late June, and set for a year from now is completion of 32 rooms and suites, rooftop terrace and other amenities. Also in construction is the four-story Art House on Riley and Seventh streets, with 15 each of residential and hospitality suites. 

JEFF QUACKENBUSH-NORTH BAY BUSINESS JOURNAL 

MAY 24, 2019

Santa Rosa apartment project to become tallest downtown housing complex

A 107-unit, seven-story apartment building is set to become the tallest of its kind in downtown Santa Rosa after planning commissioners gritted their teeth and exempted the property at 888 Fourth St. from a city height restriction.

Hugh Futrell, the influential Santa Rosa developer with several prominent downtown projects in the works, secured the exemption Thursday for his planned seven-story building, allowing it to top out at 112 feet — towering over the rest of the neighborhood near Fremont Park, which includes mostly one- and two-story buildings.

WILL SCHMITT-THE PRESS DEMOCRAT

APRIL 11, 2019

Perry’s restaurant coming to Old Courthouse Square hotel project in Santa Rosa

The developers turning Santa Rosa’s iconic Empire Building into a boutique hotel have inked a deal with a well-known, family-owned San Francisco restaurant chain to develop a new eatery in Old Courthouse Square in 2019.

Perry’s, a San Francisco institution for nearly 50 years, has agreed to open a 7,000-square-foot restaurant in the ground floor of the vacant structure just south of the Empire Building.

It will also operate the hotel’s planned rooftop café and bar, a wine bar in the 1908 Empire Building itself and provide room service to the hotel’s 71 rooms. 

KEVIN MCCALLUM-THE PRESS DEMOCRAT

APRIL 20, 2018